I was sitting across the table from Gail, a female executive in the publishing industry. We were talking about how she came to find her power as a woman leader. She said, “The day I stopped giving a sh*t was the day that everything changed for me.”

She continued. “I had an epiphany one day: this job and these people’s opinions don’t define me. I was done trying to pretzel myself into a form that was palatable to everyone else but unrecognizable to myself. And as soon as I figured that out, I felt free. And guess what. That’s when people really started listening to me.”

I can’t tell you how often I’ve heard versions of this story from my female clients. Over and over again, the influence or promotions that eluded women finally came to them when they stopped giving a whit. Here are a few examples:

Brenda gauged her own success by what others thought of her and whether or not they promoted her. What she had lost sight of was what she wanted, what work and environments really worked for her. Once she started navigating from her own reference points, she was able to communicate much more powerfully: not from a place of “Do you like me?” but from “Here’s what I need.” She’s now poised for promotion, and awaits this decision with her worth and inner clarity in tact … regardless of the outcome.

Jill was a real team player, consistently lauded for her willingness to step in and get the job done. Due to attrition in her department, Jill had assumed another person’s leadership duties in addition to her own. Fueled by the “attagirls” she kept receiving for her selflessness, she’d continued doing both jobs for over 18 months. But she hadn’t received better performance appraisals, a promotion or more pay.  She was exhausted, resentful and stressed out. She finally hit her breaking point and didn’t care about the consequences. She stormed into her boss’ office and informed him that she would only do this double duty for two more weeks. His reply? “I was wondering when you’d speak up.” Two weeks later, they hired someone to take on the extra job.

Susan, a law firm manager, reported to the firm’s three senior lawyers. They were all tough-minded, male, and 20 years older than she was. Because of these differences, Susan found it very difficult to influence her bosses. On one important issue on which they wouldn’t budge, Susan got totally fed up and read her bosses the riot act. Their response was, “That was great. You should do that more often.” Her forceful argument is what swayed them, but her not giving a whit is what emboldened her to speak the way she did.

Sometimes, organizations take women more seriously when women take organizations less seriously. Don’t get me wrong – I understand that it’s risky to let it fly. And I fully recognize that many women don’t have the luxury to take that risk; they need this job and can’t afford to rock the boat. But I have also seen women pull the plug on their own authority and success by over-accommodating others’ opinions and perceptions.

The experience of Gail and these other clients offers an interesting challenge: what might you gain by not giving a whit – before you hit your breaking point?

What about you?

  1. Have you ever tried to change yourself to accommodate others, for little or no return?
  2. What was the cost of that accommodation and how do you feel about that?
  3. Have you ever had the experience of taking a risk when you stopped caring about the outcome, and had that risk pay off?
  4. What did you learn from that experience?
  5. What small, reasonable experiments could you make to bring “not giving a whit” behavior forward before you reach your wits’ end?
  6. How will you gauge the impact of your experiments?
  7. What are the boundaries of what you’re willing to try?  What risks would be irresponsible or reckless?

Let us know what you discover!